Stories

In our quest to make the perfect cap, we travel the world to get inspired by and interact with people from all walks of life. We have shared some of these stories below.

VARSITY INVITES - NEW LAUNCH CONCEPT

We have always had a close relationship with our customers. This spring we therefore decided to launch our collection together with a group of them. The idea was simple, invite them on an adventure in Spain and capture the moments. Watch the recap video by pressing on the play symbol in the picture.

OUR FIRST APPEARANCE AT PITTI UOMO IN FLORENCE

We began 2019 with an exciting trip to Florence. Our first appearance at the famous Pitti Uomo fair in Florence has been a success. Meeting many new potential customers from all over the world in the birthplace of the fashion industry has been a great start to the new year.

Holiday pop-up in the heart of the city of Oslo

For the holiday season 2018 we opened a Pop-up store at beautiful Eger Oslo alongside several other Norwegian brands. A specially designed shop design was made for the opening, and is hopefully the first of several pop-up shops to come.

SUMMER PARTY AT THE THIEF HOTEL OSLO

We exist because of our customers. In June 2016, we decided to do something extra special for them. In partnership with The Thief hotel in Oslo, we invited hundreds of guests for a rooftop summer party. Great weather, awesome views, fantastic people and good music – needless to say, the event was a great success.

THE SUEDE LAUNCH VIDEO BY THOMAS QVALE

For the launch of our suede leather cap, we partnered with videographer Thomas Qvale to create a product-focused launch video. Shot in a studio in Oslo, the video aims to showcase the suede fabric’s unique look and feel.

S/Y Haloween Summer Photoshoot with Thomas Qvale

Summer is our favorite time of year, and sun, fun and water are elements we gravitate towards. So for our launch campaign, we travelled to St. Tropez in the heart of the French Riviera to shoot together with Thomas Qvale. We chartered the magnificent S/Y Halloween. Here is the behind-the-scenes video.

ST. Tropez Store opening Summer 2017

The Summer of 2017 we undertook one of our biggest gambles to this date. We opened our first store outside Oslo. Situated in the heart of Saint-Tropez we thought “go big or go home”. We built the entire store in three days and managed to open just in time for summer. The response was great and we met customers from all over the world. The store was such a success that we reopened the following year for the full season. 

ICELAND SHOOT PT.2 WINTER COLLECTION

Travelling around Iceland by car enabled us to find some breathtaking locations. The Winter Collection was primarily shot on a beach with both huskies and an especially equipped Defender truck.

ICELAND SHOOT PT.1 AUTUMN COLLECTION

Together with Overdrive, videographer Tobias Frøystad and photographer Ole Halvorsen, we flew to beautiful Iceland for an intensive three day shoot where we chose to live in caravans and cars in order to explore the island. With its first part dedicated to the Autumn collection, the shoot was a huge success.

THE MUNICH STORE - IMPULS POP-UP at FÜNF HÔFE

During the summer of 2017 spent in St. Tropez, we had the opportunity to meet with customers from all over the world – many of them being German. Following their advice, we managed to open a pop-up store at the famous Fünf Hofe in the heart of Munich for a period of three months. In order to open the store on time, we had to transport all the furniture from the St. Tropez store by car, and then ventured into yet another intensive building process thankfully, we managed to open our popup in just five days, right on time for the holiday season.

MEET LAURENT, THE FOUNDER OF THE SOURCE HOTEL

At Varsity Headwear, we're excited to share the stories of people who have inspired us during our relentless quest for perfection.

The Source in Marrakech is a hotel and a refuge for music lovers and creative minds – and Laurent is the man behind it all. We're proud to share with you his story. [Produced by: Overdrive Oslo - Videographer: Tobias Froystad]


THE SPORTS SERIES & THE ROLEX GIRAGLIA CUP WITH S/Y Madeleine

For the launch of our new Sports Series, we teamed up with the Club Swan 50 racing yacht – Madeleine for their participation in the Rolex Giraglia Cup June 2017 in St. Tropez. Breathtaking sailing, whitecaps and teamwork.