Stories

We travel the world to meet people from all walks of life to be inspired by their journeys and experiences. Listen in, as we share their stories.

Unicef children

GIVE BACK FRIDAY

As a UNICEF Small Business Ambassador, we are proud to be able to give back and to stand for something more than the traditional mass discounting of Black Friday. As a result of the war in Ukraine, over 5.5 million children are in need of humanitarian aid. To help where we can, we will be donating 15% of our sales revenue from 25-27 November.

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Holiday Gift Guide

Explore this year's foolproof guide to gifting. Free express global shipping, 60 day free returns and optional personalized engraving on all orders. Gifting made effortless.

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varsity headwear caps product range

Choosing The Right Cap

As cap specialists, it is our goal to design functional caps and source technical fabrics that perform for our customers lifestyle and personal style. With over 14 ‘Series’ it can be difficult to know what cap to choose. Read more as we break down each series and important things to consider when selecting your cap.

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Varsity Headwear - Oilskin wax for caps

CAP CARE

Caring for your cap is crucial in pro-longing the longevity of it. We are sharing our top cap care tips and breaking down each material’s washing instructions.

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WHAT’S THE SUCCESSION OBSESSION WITH CAPS?

Wondering what baseball caps are worn in Succession and what the buzz is all about? Read more into the current shift in baseball cap culture thanks to the HBO hit drama.

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Varsity Headwear - Oilskin wax for caps

Designer Discussions: The Wool Series

The launch of our new Wool collection is one of the largest to date. Our design team has added new colors, updated best-sellers and sourced some of the most exclusive materials for the special editions. In our new series, Designer Discussions, our design team explains their inspiration behind this season’s color palette and the importance of wool for the upcoming, cooler season.

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Varsity Headwear - how a cap is made with components

Behind the Design

For us, every detail counts. It is important to us as product specialists that our customers understand the entire process from initial design inspiration, to the moment they try on their first Varsity Headwear cap. We are breaking down the entire process in our latest blog post: Behind the Design.

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DHL X Varisty Headwear collab

DHL X Varsity Headwear

Varsity Headwear has partnered with the global supplier of logistics and transport, DHL, to create an exclusive cap for their global fashion collaboration. Read all about the process and how, together, we set out to challenge ourselves to make the "most sustainable cap possible."

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varsity headwear caps Sophia Sørholt Steen Strøm

Varsity Headwear x Sophia Sørholt

To celebrate Steen & Strøm’s 225th Anniversary, we have collaborated on a series of unique caps with artist Sophia Sørholt, with all proceeds going directly to UNICEF.

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MAKING THE RIGHT CAP SELECTION THIS SUMMER

It is always important under intense temperatures to make sure that you wear a cap so that your head gets some much-needed shade. Light, breathable fabrics such as linen is a perfect practical ‘go-to's’ under the sun, alternatively our unique Seaqual caps prove fit for purpose as they are fast drying, lightweight and wrinkle free. Oh, and good to pack for the vacation too!

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Kayaker being saved wearing a varsity cap

VH × Redningsselskapet

For over 130 years, Redningsselskapet has been there for Norwegians when it has mattered the most. Together, we have developed and tested a safety cap to increase the visibility of users at sea. Read more about the testing and development process for the creation of the new Refleks cap.

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geilo piaggo varsity ski capmobile

Our Capmobile Goes Skiing

One year ago, we had a crazy dream for our Piaggio Ape…to teach it how to ski. Because as they say, “All Norwegians are born with skis on their feet.” Watch, as we drop our 900 kilo Piaggio down a 1076 m mountain in Geilo, Norway.

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Varsity Headwear - Waterfall

Carbon Emissions Report

We completed a full assessment of Varsity Headwear’s carbon emissions in partnership with ENDRAVA to better understand the true impact of our products and processes.

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Michelle & Ingerd - Varsity designers

AUTUMN 21 BREAKDOWN

Meet our talented design duo, Michelle and Ingerð. These two break down this season’s materials and how Varsity Headwear’s Autumn 2021 Collection came to be.

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Scenes of Summer

To launch our signature linen summer caps, we escaped the Norwegian winter and headed down under to Sydney, Australia. Our team spent two days sailing, driving and exploring the southern coast of Australia. Experience our summer launch, by pressing play on the symbol in the picture.

Gift A Little Luxury

Miles may separate us, but connection will bring us together. Gift a thoughtful, luxurious gift this holiday season with a Varsity Headwear cap. We offer beautiful complementary gift-wrapping and custom engraving for a more personlised present. Our free global express shipping and 60 day returns (shipping label included), make shopping with us effortless. We will take care of the details, so you can enjoy the holidays.

The World’s Most Exclusive Cap

We are continuously striving to improve in everything we do from product development to business processes. To challenge our development, we set out to create the World’s Most Exclusive Cap. We shifted our focus back to craftsmanship, quality and durability - using some of the world’s most unique and expensive materials. The result? A one-of-a-kind cap, handmade in our workshop in Oslo. Watch the video to the right to view the entire process.

Autumn in the Fjords - Varsity Invites

We invited a group of customers and Varsity fans to join us on a three day exploration of some of Norway’s hidden gems. The trip began in the mountains and included hiking to the Nigards glacier, traveling around the Sognefjord and visiting Aurland - just to name a few. We captured the highlights of our trip - view by pressing on the play symbol in the picture.

Summer in Cannes - Varsity Invites

For the Summer collection we invited a group of customers and friends of the brand on a two-day exploration of the Côte d’Azur. We kicked things off with a perfume workshop in Grasse, played petanque in Cannes and enjoyed an amazing boat trip to St. Tropez to visit our shop. View our top moments by pressing on the play symbol in the picture.

Spring in Southern Spain - Varsity Invites

To kick-off our Varsity Invites concept, we invited some of our best customers to Southern Spain. We have always had a close relationship with our customers and wanted them to be part of the Varsity Family through this experience.  The idea was simple - invite customers to experience our spring collection in the spanish sun and capture the moments. Watch the recap video by pressing on the play symbol in the picture.

Team Varsity at Pitti Uomo fashion fair in Florence Italy

Our First Appearance at Pitti Uomo in Florence

2019 started off with an exciting trip to Florence, Italy. We made our first appearance at the famous Pitti Uomo, where the fashion industry began. We met many new potential customers from all across the world and introduced them to the Varsity brand.

Eger shopping center in Oslo, where Varsity Headwear had their pop-up December 2018

Holiday Pop-up in the Heart of the City of Oslo

For the holiday 2018 season, we opened a pop-up store at the beautiful Eger Oslo. A beautiful designed shop was created for the season and we were featured alongside several other Norwegian brands.

The Sports Series Launch in St. Tropez

For the launch of our new Sports Series, we teamed up with the Club Swan 50 racing yacht, Madeleine, for their participation in the Rolex Giraglia Cup June 2017 in St. Tropez. Breathtaking sailing, whitecaps and teamwork. View the entire experience by pressing on the play symbol in the picture.

Meet Laurent, The Founder of The Source Hotel

The Source in Marrakech is a hotel and a refuge for music lovers and creative minds – and Laurent is the man behind it all. From finance mogul to hotel founder, we're proud to share his inspiring story with you.


The Munich Pop-up at Funf Hofe

We had the opportunity to meet with customers from all over the world during the summer of 2017 spent in St. Tropez – many of them who were German. Following their advice, we opened a pop-up store at the famous Fünf Hofe in the heart of Munich for a period of three months. In order to open the store on time, we had to transport all the furniture from the St. Tropez store by car, and then ventured into yet another intensive building process. Thankfully, we managed to open our popup in just five days, right on time for the holiday season.

Alex and Sebastian Adams outside the St. Tropez Varsity Heawear Store

St.Tropez Store Opening Summer 2017

In the summer of 2017 we undertook one of our biggest projects to date. We opened our first store outside of Norway  in the heart of Saint-Tropez. We thought “go big or go home”. The entire store was built in three days and we managed to open just in time for the summer season. The response was amazing and we met customers from all over the world. The store was such a success that we have made St.Tropez our home permanently for the spring and summer months.

Summer 2017 - St.Tropez Shoot

Summer is our favorite time of year. We gravitate towards the warm sun and blue ocean water. For the launch of our Summer 2017 collection, we travelled to St. Tropez in the heart of the French Riviera to shoot with Thomas Qvale. We chartered the magnificent S/Y Halloween Yacht and set sail. View  behind-the-scenes footage by pressing on the play symbol in the picture.

Autumn 2017 - Iceland Shoot Pt.1

In collaboration with Overdrive, videographer Tobias Frøystad and photographer Ole Halvorsen, we flew to Iceland for an intensive three day shoot. We lived out of caravans and cars in order to explore the beautiful island and shoot our Autumn collection. View  behind-the-scenes footage by pressing on the play symbol in the picture.

Winter 2017 - Iceland Shoot Pt.2

Our Winter 2017 collection was shot in some of the most remote and rugged landscapes of Iceland. Travelling by car enabled us to find some of the most breathtaking locations. View  behind-the-scenes footage by pressing on the play symbol in the picture.

Suede Cap Launch

For the launch of our exclusive suede leather cap, we partnered with videographer Thomas Qvale to create a product-focused launch video. Shot in our studio in Oslo, the video showcases the suede fabric’s unique look and premium texture.

Summer Party at the Thief Hotel

We exist because of our incredible customers. In June 2016, we decided to do something extra special for them. In partnership with The Thief hotel in Oslo, we invited hundreds of guests for a rooftop summer party. Great weather, awesome views, fantastic people and good music. Needless to say, the event was a great success.