Listen in as we share the experiences and stories of the people behind the brand.
Varsity Invites Winter 22
Our team gathered ambassadors from around the world for a special trip to Finse. Located at the top of the Bergen Railway in Western Norway, Finse provided a stunning backdrop and unique experiences for the team.
Behind the Design
For us, every detail counts. It is important to us as product specialists that our customers understand the entire process from initial design inspiration, to the moment they try on their first Varsity Headwear cap. We are breaking down the entire process in our latest blog post: Behind the Design.
Designer Discussions: The Wool Series
The launch of our new Wool collection is one of the largest to date. Our design team has added new colors, updated best-sellers and sourced some of the most exclusive materials for the special editions. In our new series, Designer Discussions, our design team explains their inspiration behind this season’s color palette and the importance of wool for the upcoming, cooler season.
Choosing The Right Cap
As cap specialists, it is our goal to design functional caps and source technical fabrics that perform for our customers lifestyle and personal style. With over 14 ‘Series’ it can be difficult to know what cap to choose. Read more as we break down each series and important things to consider when selecting your cap.
MAKING THE RIGHT CAP SELECTION THIS SUMMER
It is always important under intense temperatures to make sure that you wear a cap so that your head gets some much-needed shade. Light, breathable fabrics such as linen is a perfect practical ‘go-to's’ under the sun, alternatively our unique Seaqual caps prove fit for purpose as they are fast drying, lightweight and wrinkle free. Oh, and good to pack for the vacation too!
WHAT’S THE SUCCESSION OBSESSION WITH CAPS?
Wondering what baseball caps are worn in Succession and what the buzz is all about? Read more into the current shift in baseball cap culture thanks to the HBO hit drama.
DHL X Varsity Headwear
Varsity Headwear has partnered with the global supplier of logistics and transport, DHL, to create an exclusive cap for their global fashion collaboration. Read all about the process and how, together, we set out to challenge ourselves to make the "most sustainable cap possible."
Varsity Headwear x Sophia Sørholt
To celebrate Steen & Strøm’s 225th Anniversary, we have collaborated on a series of unique caps with artist Sophia Sørholt, with all proceeds going directly to UNICEF.
Our Capmobile Goes Skiing
One year ago, we had a crazy dream for our Piaggio Ape…to teach it how to ski. Because as they say, “All Norwegians are born with skis on their feet.” Watch, as we drop our 900 kilo Piaggio down a 1076 m mountain in Geilo, Norway.
VH × Redningsselskapet
For over 130 years, Redningsselskapet has been there for Norwegians when it has mattered the most. Together, we have developed and tested a safety cap to increase the visibility of users at sea. Read more about the testing and development process for the creation of the new Refleks cap.
Holiday Gift Guide
Explore this year's foolproof guide to gifting. Free express global shipping, 60 day free returns and optional personalized engraving on all orders. Gifting made effortless.
GIVE BACK FRIDAY
As a UNICEF Small Business Ambassador, we are proud to be able to give back and to stand for something more than the traditional mass discounting of Black Friday. As a result of the war in Ukraine, over 5.5 million children are in need of humanitarian aid. To help where we can, we will be donating 15% of our sales revenue from 25-27 November.
Caring for your cap is crucial in pro-longing the longevity of it. We are sharing our top cap care tips and breaking down each material’s washing instructions.
Carbon Emissions Report
We completed a full assessment of Varsity Headwear’s carbon emissions in partnership with ENDRAVA to better understand the true impact of our products and processes.
AUTUMN 21 BREAKDOWN
Meet our talented design duo, Michelle and Ingerð. These two break down this season’s materials and how Varsity Headwear’s Autumn 2021 Collection came to be.
Gift A Little Luxury
Miles may separate us, but connection will bring us together. Gift a thoughtful, luxurious gift this holiday season with a Varsity Headwear cap. We offer beautiful complementary gift-wrapping and custom engraving for a more personlised present. Our free global express shipping and 60 day returns (shipping label included), make shopping with us effortless. We will take care of the details, so you can enjoy the holidays.
The World’s Most Exclusive Cap
We are continuously striving to improve in everything we do from product development to business processes. To challenge our development, we set out to create the World’s Most Exclusive Cap. We shifted our focus back to craftsmanship, quality and durability - using some of the world’s most unique and expensive materials. The result? A one-of-a-kind cap, handmade in our workshop in Oslo. Watch the video to the right to view the entire process.
Autumn in the Fjords - Varsity Invites
We invited a group of customers and Varsity fans to join us on a three day exploration of some of Norway’s hidden gems. The trip began in the mountains and included hiking to the Nigards glacier, traveling around the Sognefjord and visiting Aurland - just to name a few. We captured the highlights of our trip - view by pressing on the play symbol in the picture.
Summer in Cannes - Varsity Invites
For the Summer collection we invited a group of customers and friends of the brand on a two-day exploration of the Côte d’Azur. We kicked things off with a perfume workshop in Grasse, played petanque in Cannes and enjoyed an amazing boat trip to St. Tropez to visit our shop. View our top moments by pressing on the play symbol in the picture.
Spring in Southern Spain - Varsity Invites
To kick-off our Varsity Invites concept, we invited some of our best customers to Southern Spain. We have always had a close relationship with our customers and wanted them to be part of the Varsity Family through this experience. The idea was simple - invite customers to experience our spring collection in the spanish sun and capture the moments. Watch the recap video by pressing on the play symbol in the picture.
Our First Appearance at Pitti Uomo in Florence
2019 started off with an exciting trip to Florence, Italy. We made our first appearance at the famous Pitti Uomo, where the fashion industry began. We met many new potential customers from all across the world and introduced them to the Varsity brand.
Holiday Pop-up in the Heart of the City of Oslo
For the holiday 2018 season, we opened a pop-up store at the beautiful Eger Oslo. A beautiful designed shop was created for the season and we were featured alongside several other Norwegian brands.
Summer Party at the Thief Hotel
We exist because of our incredible customers. In June 2016, we decided to do something extra special for them. In partnership with The Thief hotel in Oslo, we invited hundreds of guests for a rooftop summer party. Great weather, awesome views, fantastic people and good music. Needless to say, the event was a great success.
Summer 2017 - St.Tropez Shoot
Summer is our favorite time of year. We gravitate towards the warm sun and blue ocean water. For the launch of our Summer 2017 collection, we travelled to St. Tropez in the heart of the French Riviera to shoot with Thomas Qvale. We chartered the magnificent S/Y Halloween Yacht and set sail. View behind-the-scenes footage by pressing on the play symbol in the picture.
St.Tropez Store Opening Summer 2017
In the summer of 2017 we undertook one of our biggest projects to date. We opened our first store outside of Norway in the heart of Saint-Tropez. We thought “go big or go home”. The entire store was built in three days and we managed to open just in time for the summer season. The response was amazing and we met customers from all over the world. The store was such a success that we have made St.Tropez our home permanently for the spring and summer months.
Autumn 2017 - Iceland Shoot Pt.1
In collaboration with Overdrive, videographer Tobias Frøystad and photographer Ole Halvorsen, we flew to Iceland for an intensive three day shoot. We lived out of caravans and cars in order to explore the beautiful island and shoot our Autumn collection. View behind-the-scenes footage by pressing on the play symbol in the picture.
The Munich Pop-up at Funf Hofe
We had the opportunity to meet with customers from all over the world during the summer of 2017 spent in St. Tropez – many of them who were German. Following their advice, we opened a pop-up store at the famous Fünf Hofe in the heart of Munich for a period of three months. In order to open the store on time, we had to transport all the furniture from the St. Tropez store by car, and then ventured into yet another intensive building process. Thankfully, we managed to open our popup in just five days, right on time for the holiday season.
The Sports Series Launch in St. Tropez
For the launch of our new Sports Series, we teamed up with the Club Swan 50 racing yacht, Madeleine, for their participation in the Rolex Giraglia Cup June 2017 in St. Tropez. Breathtaking sailing, whitecaps and teamwork. View the entire experience by pressing on the play symbol in the picture.