Photographer Joel Hyppönenin stands with a snowy landscape, a sports car drifting, and a hot air balloon in the background at The I.C.E St. Moritz

The Cap specialist

Joel Hyppönen at The I.C.E. St. Moritz

Timeless headwear designed in Scandinavia

Founded by two brothers from Norway, Varsity Headwear has focused on perfecting the craft of baseball caps for over 10 years. By pairing the finest materials with a refined fit, we have developed headwear to stand the test of time.

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Front view of male model wearing a legacy structured light blue wool cap from varsity headwear

Wool

Front view of male model wearing a legacy structured french olive linen cap

Linen

Side view of male model wearing a dark navy ventile cotton cap in rainy weather

Function

Cap care kit from Varsity headwear, all you need to wash your cap

Cap Care & Accessories

Varsity headwear seen in vogue, the new york times, GQ and Robb ReportVarsity headwear seen in vogue, the new york times, GQ and Robb Report

About us

About us

Front view of founders of Varsity Headwear and brothers Alexander and Sebastian Adams

Our story

Varsity Headwear was founded in Oslo, Norway, by brothers Alexander Adams and Sebastian Adams. Since the beginning, Varsity Headwear has focused solely on perfecting the craft of the baseball cap. Read the full story here.

Finest wool material used on caps from one of varsity headwear partner mills

The finest raw materials

We are fortunate enough to have built relationships with some of the world's finest fabric suppliers, allowing us to deliver a range of headwear that is functionally and aesthetically robust. Learn more about our materials here.

Varsity Headwear ten year anniversary cap with the letter V on the front

A perfected shape

Ever since we started in 2013, we have meticulously focused on the details of our caps. With the knowledge that no head is alike, we have developed our headwear in extended sizes to ensure a perfect fit.

Behind the scenes photo from supplier angelico working with fabric

Responsibly made

All of our headwear is assembled by our production partners in Vietnam and Estonia under our strict Code of Conduct, resulting in a product that both we and our partners can be proud of. Read more about our sustainability efforts here.

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Stories behind the brand

Photographer Joel Hyppönenin stands with a snowy landscape, a sports car drifting, and a hot air balloon in the background at The I.C.E St. Moritz

Joel Hyppönen at The I.C.E. St. Moritz

There are places that sharpen everything – light, sound, memory. St. Moritz in winter is one of them. Each February, Lake St. Moritz becomes a temporary stage for The I.C.E., where some of the rarest cars in the world race across the frozen surface. Finnish photographer and friend of the brand, Joel Hyppönen, has been returning for three years now. We asked him to take us along, cap and camera in hand.

Thomas Bangalter x Fred Again..

Thomas Bangalter (of Daft Punk) and Fred Again.. closed down the Centre Pompidou this past weekend in Paris. For the first time in 24 years, Thomas Bangalter played a set without his Daft Punk mask, instead wearing a Varsity cap – a symbolic shift in the evolution of electronic music and a milestone moment for Varsity.
Anthony Richelot Porsche

Behind the Wheel with Anthony Richelot

Meet Anthony Richelot – a man in constant motion. We originally met Anthony back in 2022 through photographer and friend Mathieu, while cycling through the busy streets of Paris. Fast forward three years, and Anthony has not slowed down. Whether on a countryside drive in his Porsche or climbing alpine roads on his bike, he is always chasing momentum.
Close view of grey and navy cashmere wool blend beanies from Varsity Headwear
Close view of cashmere merino wool blend beanies from Varsity Headwear

Behind the Design: The Oslo Beanie

The Oslo Beanie marks a new chapter for Varsity Headwear. Shaped by the cold Norwegian winter and our customers’ need for a warmer alternative that matches the comfort and quality of our caps. Discover the story and unique qualities behind the Oslo Beanie.
Side view of a legacy structured dark navy wool cap

Garment Stories – Wool Caps from the Finest Materials

Wool has been trusted for centuries for its warmth, durability and natural performance. At Varsity Headwear, our wool caps celebrate this timeless material through modern design and world-class craftsmanship. Here’s the story behind our bestselling Wool Collection.
Detailed inside view of an argent khaki linen cap made of italian linen from Lanificio Angelico

Garment Stories – Italian Linen

Since 2015, Lanificio Angelico expertise has helped us craft summer headwear that combines timeless style with exceptional quality and comfort. Read the full story about our partnership in creating Linen caps.
Black oilskin cap from varsity headwear with a reproofing oilskin wax
Black oilskin cap from varsity headwear with a reproofing oilskin wax

Cap Care Guide

Do you wonder how to wash a baseball cap? Like any other garment, a cap should be well taken care of. By continuous cleaning and care, you can increase the longevity and wear of your cap which benefits both you and the environment.