A beige baseball cap on a textured, dark stone surface against a black background.
A snow white baseball cap resting on a textured black stone surface against a dark background.

The Cap Specialist

Merino Wool

Timeless headwear designed in Scandinavia

Founded by two brothers from Norway, Varsity Headwear has focused on perfecting the craft of baseball caps for over 10 years. By pairing the finest materials with a refined fit, we have developed headwear to stand the test of time.

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A dark green cap balanced on top of a stack of smooth, grey stones against a plain background.

Autumn / Winter

Varsity Sport

Two caps, one gray and one navy, are displayed on stacked gray concrete blocks against a light beige background.

Spring / Summer

Front view of navy and grey cashmere wool blend beanies from varsity headwear

Beanies

Cap care kit from Varsity headwear, all you need to wash your cap

Cap Care & Accessories

Varsity headwear seen in vogue, the new york times, GQ and Robb ReportVarsity headwear seen in vogue, the new york times, GQ and Robb Report
A person in a jacket and cotton twill varsity headwear cap stands beside a vintage off-road vehicle with a canvas top in a grassy field at dusk.Person standing beside a vintage SUV in a field at dusk, wearing a varsity headwear cotton twill cap and jacket, with the sky softly lit in the background.

About us

About us

Founder of Varsity Headwear wearing baseball caps in the streets of Oslo

Our story

Varsity Headwear was founded in Oslo, Norway, by brothers Alexander Adams and Sebastian Adams. Since the beginning, Varsity Headwear has focused solely on perfecting the craft of the baseball cap.

Finest wool material used on caps from one of varsity headwear partner mills

The finest raw materials

We are fortunate enough to have built relationships with some of the world's finest fabric suppliers, allowing us to deliver a range of headwear that is functionally and aesthetically robust.

Varsity Headwear ten year anniversary cap with the letter V on the front

A perfected shape

Ever since we started in 2013, we have meticulously focused on the details of our caps. With the knowledge that no head is alike, we have developed our headwear in extended sizes to ensure a perfect fit.

Behind the scenes photo from supplier angelico working with fabric

Responsibly made

All of our headwear is assembled by our production partners in Vietnam and Estonia under our strict Code of Conduct, resulting in a product that both we and our partners can be proud of.

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Stories behind the brand

Thomas Bangalter x Fred Again..

Thomas Bangalter (of Daft Punk) and Fred Again.. closed down the Centre Pompidou this past weekend in Paris. For the first time in 24 years, Thomas Bangalter played a set without his Daft Punk mask, instead wearing a Varsity cap – a symbolic shift in the evolution of electronic music and a milestone moment for Varsity.
Anthony Richelot Porsche

Behind the Wheel with Anthony Richelot

Meet Anthony Richelot – a man in constant motion. We originally met Anthony back in 2022 through photographer and friend Mathieu, while cycling through the busy streets of Paris. Fast forward three years, and Anthony has not slowed down. Whether on a countryside drive in his Porsche or climbing alpine roads on his bike, he is always chasing momentum.
Photographer Joel Hyppönenin stands with a snowy landscape, a sports car drifting, and a hot air balloon in the background at The I.C.E St. Moritz

Joel Hyppönen at The I.C.E. St. Moritz

There are places that sharpen everything – light, sound, memory. St. Moritz in winter is one of them. Each February, Lake St. Moritz becomes a temporary stage for The I.C.E., where some of the rarest cars in the world race across the frozen surface. Finnish photographer and friend of the brand, Joel Hyppönen, has been returning for three years now. We asked him to take us along, cap and camera in hand.
A man in a cap and green shirt jogging on a blurred natural landscape with rocks and grass.
A man in a cap and athletic wear running on a rocky terrain with autumn foliage in the background, captured with motion blur.

Race Report: Lofoten Triathlon

High Intensity Sport was built to test the limits of athletes at every level. Since launching in April, the cap has made its way through everyday workouts and elite competition across 35+ countries — this time, putting it to the test at one of Norway's toughest endurance races.

Visit Us

Visit Us

Oslo

Bogstadveien 21, 0355 Oslo

Front view of Varsity Headwear flagship store in Saint Tropez France

Saint-Tropez

6 Rue Georges Clemenceau, 83990 Saint-Tropez

Varsity Headwear concept store in Cannes

Cannes

60 Rue d'Antibes, 06400 Cannes

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