Our Pricing Policy

Our approach to pricing is simple:

No Sales, Consistent Year-Round Pricing

We do not run seasonal or site-wide sales or offer discount codes. Instead of inflating prices to allow for markdowns later, we offer the same fair price to everyone, every day of the year. This allows us to focus on creating long-lasting, thoughtfully made products - not fast consumerism.

Our pricing reflects the high-quality materials, custom development, and craftsmanship behind every cap. By maintaining stable prices, we ensure that each customer receives the same value, no matter when they shop.

A Thoughtful Alternative to Discounting

During promotional moments like Black Friday, we choose not to participate in deep discounting. Instead, we use this period to support meaningful causes. Each year, we select a charitable partner and donate a percentage of the weekend’s sales toward their work - inviting our community to join us in giving back.

Give Back Friday 2023
Give Back Friday 2024

The Varsity Vault

For our most dedicated customers, we occasionally open the Varsity Vault — a curated archive of past-season styles. These products are no longer part of our current or recent collections, and are not planned for future seasons.

Vault pieces are offered at a reduced price — a quiet thank-you to those who value the enduring quality of our earlier designs. We call this Time Honoured Pricing a reflection of our belief that lasting quality holds its value — even as the price adjusts with time.

The Vault is our way of showing appreciation for loyalty, without ever compromising the integrity of our core pricing model.