Journal

Join the Varsity Headwear team behind the scenes in Aspen, Colorado, as we bring the Aspen Campaign to life. We hosted a ski event, Gorsuch pop-up, and après gathering, fully immersing ourselves in the authentic Aspen lifestyle.

An early start to a classic Aspen morning, joined by our community and together with our friends at Amundsen. For years, locals have made the trek up Aspen Mountain, drawn by the promise of breakfast at Bonnie’s—a well-known spot where you can enjoy their famous pancakes and store your own bottle of maple syrup.

Discover the hidden gems of one of North America's most iconic ski towns. Originally a bustling silver mining settlement, Aspen has developed a personality of its own, attracting skiers and jetsetters from around the globe. Continue reading for our top picks for where to spend your trip to Aspen, both on and off the slopes.

Varsity Vault is our archive of caps from years past, with access available exclusively to Owners Club members. Caps available in the Vault possess the same quality and craftsmanship as the entirety of our collection, but at prices exclusive to our most loyal customers.

For our holiday campaign, we set our sights on Galdhøpiggen—Norway's highest peak. Surrounded by the iconic Jotunheimen mountains, the tranquil winter landscape set the scene for the season.

This Black Friday, join us in giving back. From 28 November — 1 December, 10% of all sales will go directly to Right To Play. Every child deserves the right to education, the right to shelter, the right to healthcare. The right to opportunity.

A great cap should feel like it was made just for you. We know that one size does not fit all, which is why Varsity Headwear offers sizes S-XL to ensure everyone gets the perfect fit. Every cap also features our signature adjustable backstrap, adding 1.5 cm of flexibility for that final custom touch. For those seeking a gift that marries elegance with practicality and stands the test of time, Varsity Headwear caps make the ideal choice. However, we understand that finding the right size for someone else can be challenging. That's why we've gathered our specialists' advice on how to find the right size when gifting.

Varsity Headwear caps are crafted with high-quality fabrics from some of the world’s leading textile mills. We ensure each cap meets our high standards by partnering with skilled global producers who share our commitment to sustainability and craftsmanship.

With the rise of HBO’s hit show Succession, the unbranded baseball cap has quickly become a symbol of understated style, especially for those embracing the "quiet luxury" trend. Often referred to by the media as a Succession cap, the Roy family’s accessory of choice has accumulated intrigue across the globe, with many wondering where they can find a cap of the same elegance made from premium fabrics without breaking the bank.

Discover the limited edition capsule collection. Through a unique collaboration with the artistic duo Guttestreker, we welcome you to a world where nature's beauty meets urban style.

To kick off the summer season, our team escaped to the French Riviera to celebrate the opening of our new flagship store in Cannes. Welcoming warmer weather, we put the Summer 24 Collection to the test, with Italian Linen taking center stage.

For us, every detail counts. It is important to us as product specialists that our customers understand the entire process from initial design inspiration, to the moment they try on their first Varsity Headwear cap. We are breaking down the entire process in our latest blog post: Behind the Design.

When it comes to finding the best sports cap, it is important to select the right one for your performance needs. From the perfect golf cap to your trusted running cap, the cap needs to be comfortable and versatile.

Do you wonder how to wash a baseball cap? Like any other garment, a cap should be well taken care of. By continuous cleaning and care, you can increase the longevity and wear of your cap which benefits both you and the environment.

Baseball caps are a staple in celebrity fashion, effortlessly blending style and function for both casual and red-carpet looks. Discover how A-list stars elevate their outfits with trendy caps and shop the premium Varsity Headwear collection to find your perfect fit.

Since its opening in 2017, our Saint-Tropez flagship has been a place to connect with customers from all around the world. Take a virtual tour of our store or visit us in person in the heart of Saint-Tropez.

Our Kids Caps are the latest edition to our cap range. We wanted the same great quality and fit as our signature caps, but in a miniature size for children. We sat down with one of our head designers, Ingerð, to understand the considerations that were taken into the design process to create the perfect cap for kids.

On our latest shoot for Alcantara, we sat down with friend of the brand, Hedi Sersoub, at his family’s home just outside of Lyon in France. Hedi is an accomplished creative, photographer, founder of the International Automotive Photography Awards and, of course, a vintage car enthusiast. Listen in as we discuss family, cars and the twenty-eight-year-old history of his latest vintage car…

This Black Friday, Varsity Headwear is supporting of Stiftelsen Sykehusbarn (Children’s Hospital Foundation). Every year, over 70,000 critically sick children spend time in hospitals across Norway. It is Stiftelsen Sykehusbarn’s mission to bring some light and joy to these children during their stay. Bring joy to sick children this Black Friday.

A common saying we use at Varsity is, “The sum of multiple efforts is always greater than one of the individual.” This has been reflected in all of our “ambassadors” around the world this past year. These are creators, photographers, and athletes from across the globe who love our product and are Varsity Headwear’s biggest advocates in their communities—something we do not take for granted.

Varsity Headwear has partnered with the global supplier of logistics and transport, DHL, to create an exclusive cap for their global fashion collaboration. Together, we set out to challenge ourselves to make the "most sustainable cap possible" by re-evaluating our current practices from how it is produced, to how it is transported. The result? A special “concept cap” that sets a new standard for headwear in our industry.