Journal

To kick off the summer season, our team escaped to the French Riviera to celebrate the opening of our new flagship store in Cannes. Welcoming warmer weather, we put the Summer 24 Collection to the test, with Italian Linen taking center stage.

For us, every detail counts. It is important to us as product specialists that our customers understand the entire process from initial design inspiration, to the moment they try on their first Varsity Headwear cap. We are breaking down the entire process in our latest blog post: Behind the Design.

When it comes to finding the best sports cap, it is important to select the right one for your performance needs. From the perfect golf cap to your trusted running cap, the cap needs to be comfortable and versatile.

Our caps are a combination of fine fabrics and great craftsmanship, all designed to last. Like any other garment, a cap should be well taken care of. By continuous cleaning and care, you can increase the longevity and wear of your cap which benefits both you and the environment. Depending on the fabric, you can wash a baseball cap, but it should always be washed by hand, using proper care. Below, we break down how we recommend maintaining your cap based on its material.

Since its opening in 2017, our Saint-Tropez flagship has been a place to connect with customers from all around the world. Take a virtual tour of our store or visit us in person in the heart of Saint-Tropez.

Our Kids Caps are the latest edition to our cap range. We wanted the same great quality and fit as our signature caps, but in a miniature size for children. We sat down with one of our head designers, Ingerð, to understand the considerations that were taken into the design process to create the perfect cap for kids.

On our latest shoot for Alcantara, we sat down with friend of the brand, Hedi Sersoub, at his family’s home just outside of Lyon in France. Hedi is an accomplished creative, photographer, founder of the International Automotive Photography Awards and, of course, a vintage car enthusiast. Listen in as we discuss family, cars and the twenty-eight-year-old history of his latest vintage car…

This Black Friday, Varsity Headwear is supporting of Stiftelsen Sykehusbarn (Children’s Hospital Foundation). Every year, over 70,000 critically sick children spend time in hospitals across Norway. It is Stiftelsen Sykehusbarn’s mission to bring some light and joy to these children during their stay. Bring joy to sick children this Black Friday.

A common saying we use at Varsity is, “The sum of multiple efforts is always greater than one of the individual.” This has been reflected in all of our “ambassadors” around the world this past year. These are creators, photographers, and athletes from across the globe who love our product and are Varsity Headwear’s biggest advocates in their communities—something we do not take for granted.

Varsity Headwear has partnered with the global supplier of logistics and transport, DHL, to create an exclusive cap for their global fashion collaboration. Together, we set out to challenge ourselves to make the "most sustainable cap possible" by re-evaluating our current practices from how it is produced, to how it is transported. The result? A special “concept cap” that sets a new standard for headwear in our industry.