
Coming soon: Varsity Headwear Dubai
What started as a small idea 13 years ago – creating the perfect cap – has turned into a journey that has taken us far beyond what we first imagined.
From our flagship store in Oslo to the summer streets of Saint-Tropez, our experiences and customer relationships have naturally led us into the GCC market. In 2023, we opened our first store in the region in Kuwait City. Our continued success in Kuwait set the foundation for expansion and led us to open a new space in The Avenues Bahrain in 2025. Step-by-step, we’ve grown our retail presence by following our customers and listening to their needs.
Discover our stores

Coming Autumn 2025
Now, we are proud to take our next big step – opening the newest Varsity Headwear brand store in Dubai Mall.
Dubai Mall is more than just a shopping destination. It’s a global stage where people from all over the world come together to experience the best in fashion, culture and design. Bringing Varsity Headwear here is a natural milestone in our international journey, and we’re excited to share our universe in one of the world’s most iconic retail locations.
More than just a store, this new space is a meeting point for our community—both globally and locally—a place to explore, connect and discover the craft behind every cap.
We can't wait to welcome you to Varsity Headwear Dubai – see you soon.
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