Kendall Roy and Logan Roy from HBOs series Succession wearing baseball caps

The Succession Effect: How Quiet Luxury Designer Baseball Caps Became a Fashion Power Move

With the rise of HBO’s hit show Succession, the unbranded baseball cap has quickly become a symbol of understated style, especially for those embracing the "quiet luxury" trend. Often referred to by the media as a Succession cap, the Roy family’s accessory of choice has accumulated intrigue across the globe, with many wondering where they can find a cap of the same elegance made from premium fabrics without breaking the bank.

Picture of character Logan Roy from the HBO series succession wearing baseball cap

Picture of actor Jeremy Strong from the HBO series succession wearing baseball cap

Which baseball caps are worn in Succession?

Centered around the internal power struggle of the Roy family, Succession has been a conversation starter since its debut in 2018. While many aspects of the series focus on excess, the character’s wardrobes have gained notoriety for their discretion, particularly their use of low-profile luxury caps.

Featuring clean lines and exclusive materials, the succession baseball cap serves as a style statement as powerful as the scorn of Logan Roy. Paired with everything from tailored suits to cashmere sweaters, these caps add to the characters’ sophisticated looks. Sourced from Italian luxury brands such as Loro Piana and Brunello Cucinelli, the caps seen in Succession share much in common with those found in our range at Varsity Headwear - including Loro Piana Cashmere and our refined Legacy Soft Shape.

Picture of characters Logan Roy and Kendall Roy from the HBO series succession wearing baseball cap

So what does a Succession baseball cap look like?

From the Manhattan boardroom to the Norwegian fjords, Succession has demonstrated that caps aren’t just for the baseball diamond. The key distinction of the ‘Succession cap’ is its details – from perfect fit to high quality fabrics – creating an effortless sense of style that encourages dressing from the top down. The dark colors seen atop the heads of the show’s stars also add to the luxurious, understated look, with black, navy, dark grey and shades of brown taking center stage.

Varsity Headwear has curated a selection of caps to give you the ‘Succession look'. Discover our range of caps, featuring premium fabrics such as Loro Piana Cashmere, Virgin Wool, Alcantara and Lanificio Angelico Linen.