BTS image of photographer shooting cap in snowy environment

Behind-the-Scenes: Aspen

Join the Varsity Headwear team behind the scenes in Aspen, Colorado, as we bring the Aspen Campaign to life. We hosted a ski event, Gorsuch pop-up, and après gathering, fully immersing ourselves in the authentic Aspen lifestyle.
Back view of varisty headwear team in winter environment
Behind the scenes image of varsity headwear shoot in Aspen

We kicked off the weekend at Gorsuch Ski Café, serving up Norwegian waffles and personalizing our signature baseball caps. Amid heavy snowfall, we met customers from around the world at the Aspen gondola base.

Back view of Varsity Headwear serving waffels to community at Gorsuch Aspen
Varsity Headwear serving waffels to community at Gorsuch Aspen
Front view of Varsity Headwear team serving waffels to community at Gorsuch Aspen
Varsity Headwear waffle club in front of Gorsuch store in Aspen

Our Aspen community joined us for a local meet-up to enjoy Après Hour. For us at Varsity Headwear, there is nothing better than meeting and connecting with our customers face-to-face.

varsity Headwear hosting apres ski at Gorsuch in Aspen
varsity Headwear hosting apres ski at Gorsuch in Aspen
varsity Headwear hosting apres ski at Gorsuch in Aspen
varsity Headwear hosting apres ski at Gorsuch in Aspen

The next day, we started early for a classic Aspen morning. Joined by our Varsity Headwear community and friends at Amundsen Sports, we made the trek up Aspen Mountain, drawn by the promise of breakfast at Bonnie's.

Front view of male skiier wearing active tech in snow
Back view of photographer in snowy conditions on skiis
Varsity Headwear team at Bonnies drinking coffee
Environmental image of winter in Aspen
Front view of skier in snowy environment

Between shoots, we connected with the local community, explored the town, and embraced every moment. Each experience helped bring our Aspen campaign to life.

Designed for any adventure

Our caps blend style and function effortlessly—whether you're in the crisp mountain air of Aspen or strolling city streets.

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