Black and white image of boy playing football
Black and white image of boy playing football

Give Back Friday 2025

Since the beginning, we’ve taken a different approach to Black Friday. As a brand dedicated to creating long-lasting products, participating in a weekend built on deep discounting has never felt aligned with who we are. Instead, we use this time for something more meaningful through our Give Back Friday initiative, choosing donating over discounting.

Investing in the Next Generation with Right To Play

This year, we are excited to continue our partnership with Right To Play to further our impact together and invest in the next generation.

From 27 – 30 November, 10% of all sales will be donated directly to Right To Play and support their efforts to use the power of play to protect, educate and empower children around the world who need it most.

How your support helps

By shopping with us this weekend, proceeds from your purchase will help support the following:

1. Quality Education Through Play

Children build literacy and life skills in classrooms that are engaging, safe and inclusive.

2. Early Childhood Development

Programs help young children develop confidence, curiosity and the foundation they need for future learning.

3. Psychosocial Support

Children experiencing conflict, trauma or crisis regain a sense of normalcy and resilience through play.

Black and white image of children at schoolBlack and white image of children at school

Right To Play: 25 Years of Impact

Right To Play has used the power of play to empower and support children across the globe who are most at risk of educational and gender inequalities.

  • 1 in 6 children globally are now living in an active conflict zone

  • 85 million children living through emergencies are out of school

  • 70% of 10-year-olds are unable to understand a simple written text

This year is especially significant for Right To Play as they celebrate 25 years – a milestone that reflects their long-standing commitment to helping children rise above adversity.

Thank you for supporting Give Back Friday – we couldn’t do it without you.

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