A postcard from Cannes

To kick off the summer season, our team escaped to the French Riviera to celebrate the opening of our new flagship store in Cannes. Welcoming warmer weather, we put the Summer 24 Collection to the test, with Italian Linen taking center stage.

We started the trip by hosting our team and friends for an evening at Varsity Headwear Cannes, commemorating years of hard work and an all-new retail design for the brand. Since opening our Saint-Tropez Flagship in 2017, we have been proud to call the south of France our second home—somewhere where we can welcome customers from around the world and connect with them face-to-face.

Not only did the opening party give us an opportunity to celebrate a new milestone, but allowed us to connect with our new French colleagues and partners we have worked with across various campaigns over the years.

After an evening together, it was time to explore the city of Cannes before a farewell lunch on Croisette Beach.

Varsity Headwear Cannes

Along Rue d'Antibes, you will find Varsity Headwear Cannes. This store marks our second flagship in France and our first permanent brand store outside of Norway. Inside, you will find a full selection of seasonal caps, highlighted by our new modern, yet timeless retail concept.

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