Behind the scenes photo of photographer from the VH holiday 24 shoot and model wearing grey wool cap in norwegian landscape

Behind-the-Scenes: Holiday Edition 2024

For our holiday campaign, we set our sights on Galdhøpiggen—Norway's highest peak. Surrounded by the iconic Jotunheimen mountains, the tranquil winter landscape set the scene for the season.
Behind the scenes photo from holiday 24 photo shoot of team and photographer working in norwegian landscape
Front view of dark brown wool cap from varsity headwear in norwegian environment

The breathtaking landscape provided the perfect backdrop to showcase this season's collection of timeless winter accessories and holiday gifts. As the season continued to evolve, the shifting skies and newly fallen snow put this season's caps in a world of their own.

Behind the scenes photo of photographer from the VH holiday 24 shoot wearing a green wool cap
Behind the scenes photo of varsity headwear team at photoshoot for holiday 24 campaign in norwegian landscape

The team departed Oslo and drove north to spend a couple of days working together in the elements atop northern Europe to capture our latest campaign, with the serene, snow-ridden mountains perfectly embodying the spirit of the holiday season.

Behind the scenes photo from holiday 24 photo shoot of models for campaign shoot in norwegian landscape
Behind the scenes photo from holiday 24 photo shoot of female model wearing a grey cashmere capi n norwegian landscape

Shooting in the elements allowed us to showcase our caps in the environment they were intended, allowing their natural, yet versatile fibers to shine through. Explore our team's top picks from the Winter Collection below.

Behind the scenes photo of model wearing brown wool cap in campaign shoot for varsity headwear holiday campaign 2024
View of ski slopes at galdhøpiggen in Norway
Group picture of VH team on photoshoot for Holiday24 campaign in Norwegian landscape
Picture of photographer under campaign shoot for holiday 24 for varsity headwear in norwegian landscape
road to galdhøpiggen Norway
Behind the scenes photo of photographer from the VH holiday 24 in norwegian landscape

Designed to endure the elements

Explore all wool caps

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