Behind the scenes

Get to know Varsity Headwear with a dive into the process behind the brand.

3 articles
Team behind the Casper Ruud shoot at the golf course in Palm Springs California
Team behind the Casper Ruud shoot at the golf course in Palm Springs California

Behind-the-Scenes: Casper Ruud in Palm Springs

Join Varsity Headwear behind the scenes in Palm Springs, California, together with Team Casper Ruud as we bring the Off-Court Cap to life.
BTS image of photographer shooting cap in snowy environment

Behind-the-Scenes: Aspen

Join the Varsity Headwear team behind the scenes in Aspen, Colorado, as we bring the Aspen Campaign to life. We hosted a ski event, Gorsuch pop-up, and après gathering, fully immersing ourselves in the authentic Aspen lifestyle.
Behind the scenes photo of photographer from the VH holiday 24 shoot and model wearing grey wool cap in norwegian landscape

Behind-the-Scenes: Holiday Edition 24

For our holiday campaign, we set our sights on Galdhøpiggen—Norway's highest peak. Surrounded by the iconic Jotunheimen mountains, the tranquil winter landscape set the scene for the season.