Varsity Invites A/W 2026 : The Arrival
When we sat down as a team last August, one question stayed with us: After 13 years, what drives us at Varsity? The conversation turned from product to the experiences, the people we meet and the fun in the journey itself. When building a business, it can be easy to lose sight of that.
This became the starting point for bringing Varsity Invites back, reconnecting with the original idea from 2018: bringing people closer to the world of Varsity. We invited our customers and partners into our home country, Norway, to share the places that inspire our collections and the experiences that shape us.
Bergen was a natural place to begin. Surrounded by mountains and the sea, Bergen offers a glimpse of a Norwegian port city, where the landscape is never far away.
We spent our first night at Bergen Børs Hotel before gathering all of our guests for dinner at Trattoria Bazar. It was a chance for everyone to settle in, get to know one another and enjoy the start of the journey ahead.
In the entries that follow, four of our guests will share Varsity Invites A/W 2026 through their own eyes, reflecting on their experiences and perspectives along the journey.
