Two men wearing hats engage in conversation at a casual gathering, one holding a beer bottle.
Two men in casual attire converse while holding beer bottles, both wearing caps, in a candid black-and-white photo.

New York – Varsity Headwear x Myrqvist

On June 17th, we opened the doors to our shop-in-shop at Myrqvist on Madison Avenue for an open house and private after-work event. Guests were invited to meet the founders, shop both collections, and stay for a drink.
A wooden shelf displaying various colored baseball caps inside a cabinet, with a bowl of wine bottles in the foreground.
A man wearing a cap stands beside a display of various colored caps on shelves inside a store.

501 Madison Avenue

Our shop-in-shop with Myrqvist marks Varsity's continued presence in New York, bringing our caps together with Myrqvist's Scandinavian footwear in the heart of Midtown Manhattan. The evening gave us a chance to meet customers face to face, both familiar faces and new ones, in a space that reflects the same considered, understated approach both brands share.

We look forward to welcoming you back to Madison Avenue, and to more evenings like this one in New York.

Varsity Headwear at Myrqvist New York
501 Madison Ave
NY 10022 New York


Mon – Fri: 10.00 – 19.00
Sat: 10.00 – 18.00
Sun: 12.00 – 17.00

A stack of green brochures titled "The Cap Specialist" on a table, with a row of assorted neutral-colored caps displayed behind.
A man with a beard and glasses, wearing a red cap, holds a green bottle and looks at a brown hat. Another man is in the blurred background.
Three men in casual attire and caps smiling, standing close together indoors, with shelves and shoes in the background.

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