Inside view of Varsity Headwear Pop up in Le Marais Paris
Inside view of Varsity Headwear Pop up in Le Marais Paris

Now Open – Varsity Headwear Paris

We are proud to announce that we have just opened our first retail location in Paris for the summer. Located in the 4th arrondissement in Le Marais, the space serves as both a boutique and a showroom until the end of July 2026.
Front view of Varsity Headwear Pop Up store in Le Marais in Paris
Burgundy washed cotton cap at cafe in Paris

5 Rue des Blancs Manteaux

After several years of our shop-in-shop at Le Bon Marché and two flagship stores along the Riviera, this pop-up marks a natural progression for Varsity in France. Paris has long been part of our story—worn on the streets and carried home from the south.

Tucked into one of Paris's most storied neighborhoods, the shop sits among the winding streets and quiet courtyards that make Le Marais unlike anywhere else in the city. The space has been designed to feel like a natural extension of our coastal roots—unhurried, considered, and full of light.

We look forward to welcoming both our longtime customers and new faces into our world this summer.

Inside view of Varsity Headwear Pop up in Le Marais Paris
Street view of Paris
Inside view of caps in Varsity Headwear Pop Up store in Paris

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