Dubai, we are ready

What started as a small idea 13 years ago – creating the perfect cap – has turned into a journey that has taken us far beyond what we first imagined.

From our flagship store in Oslo to the summer streets of Saint-Tropez, our experiences and customer relationships have naturally led us into the GCC market. Following the success of our first opening in Kuwait in 2023, we expanded to The Avenues Bahrain in 2025. Step-by-step, we’ve grown our retail presence by following our customers and listening to their needs.

Now, we are proud to take our next big step – opening the newest Varsity Headwear brand store in Dubai Mall.

Dubai Mall is more than just a shopping destination. It’s a global stage where people from all over the world come together to experience the best in fashion, culture and design. Bringing Varsity Headwear here is a natural milestone in our international journey, and we’re excited to share our universe in one of the world’s most iconic retail locations.

Each Varsity Headwear brand store is designed together with talented partners in the United Kingdom, along with strong local support in each market – a collaboration that ensures consistency while still allowing each space to feel unique.

At the heart of our retail design at Dubai Mall lies what has guided us since day one: our signature Varsity Green color, inspiration from Nordic nature, simplicity in design and an uncompromising focus on detail.

More than just a store, this new space is a meeting point for our community—both globally and locally—a place to explore, connect and discover the craft behind every cap.