Founders of Varsity Headwear Alex and Seb in front of the Flagship store in Oslo Norway.

Summer 26: A note from Alex & Seb

We're writing to you as we finish off the first half of the year – one that has felt equally as exciting as it did nonstop.

Since the new year, we launched Varsity Sport, our first performance collection, and opened more stores and pop-ups than ever before. A lot has happened. And none of it would have happened without the team behind it.

We're still small, so everyone plays a part.

Varsity Headwear team in front of store in Paris

Founder of Varsity Headwear Alex hosting a social run outside the flagship store in Oslo, Norway

We don't have a big retail department. When we open a store, it's whoever is available – whether it's marketing building fixtures, e-commerce packing boxes, or fulfillment flying to Paris to meet our French team and turn around a build in under a day. This is how we have built the business from day one, and we're proud of the entrepreneurial, hands-on approach from our team.

We wanted to meet you in person.

We are a small brand from Norway. We started by selling caps to family and friends. This year, with stores from London to Paris to Vancouver, we've met people who've worn Varsity for years, people who found us by chance, and people who traveled specifically to visit us. Meeting someone who already knows the brand, wherever they are in the world, is still the most special feeling for us.

So thank you – for the years, for the trust, and for showing up. If you're near one of the cities below, come find us. If you're not, we hope to be closer to you soon.