Summer in the City

Our journey to New York

Although our journey started in Oslo, Norway, the American baseball cap is the core of our business. Over the years, we have been fortunate enough to meet customers all of the world through our brand stores and wholesale partners, while watching more and more caps make the voyage across the Atlantic to the US via our online store. After a successful pop-up at Westerlind in New York, we decided to bring the full Varsity Headwear experience to SoHo.