Our Story

The search for the perfect cap

Varsity was founded by us, two brothers from Norway, with the goal of creating the perfect cap. Ever since we started our journey in 2013, we have relentlessly pursued our goal by rigorously focusing on the fit, feel and fabrics of our caps. All our collections are designed and tested in our workshop located right above our flagship store in Oslo.

Two brothers from Norway with a mission

We have had a lifelong passion for baseball caps. With Alex’s background in business and finance, and Sebastian’s in product design and entrepreneurship, we have together set out on a mission to design the perfect cap. Fast forward five years later, and we now boast a wide range of caps that are being used by connoisseurs around the globe.


After six intense months of planning and development, we finally opened our doors in Oslo in the autumn of 2013, with friends and family serving as pilot customers. From there on, we set ourselves out to build our brand and company stone by stone, working closely with our customers to continuously refine our product offerings.


After working hard to achieve success in the Norwegian market, our small team set out on a bold mission to meet new customers internationally. In the summer of 2017, we opened our second cap store in the heart of the French Riviera in Saint-Tropez, sparking global interest in our brand.