SoHo Pop-Up

New York City

Visit us during the month of June at the historic SoHo Shack on the corner of Prince & Mercer. Here, you will find a selection of caps that are perfect for the summer season.

Opening hours

Mon – Wed: 12pm – 6pm
Thursday: 12pm – 7pm
Fri – Sun: 11am – 7pm

About Varsity Headwear

A vision for the perfect cap

Norwegian brothers, Alex and Sebastian, always shared an affinity for American baseball caps but struggled to find high-quality caps distinguished by their fit and materials rather than a flashy logo. Thus, in 2013, Varsity Headwear began with the vision to bring the highest quality baseball caps, with a superior fit and shape, to customers globally.

Our journey to New York

Although our journey started in Oslo, Norway, the American baseball cap is the core of our business. Over the years, we have been fortunate enough to meet customers all of the world through our brand stores and wholesale partners, while watching more and more caps make the voyage across the Atlantic to the US via our online store. After a successful pop-up at Westerlind in New York, we decided to bring the full Varsity Headwear experience to SoHo.